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Online Bakery Shop

Client: Resch & Frisch

Kool and the Gang

The Challenge

The producer of baked goods wants to also use the internet to whet the customers’ appetite for products: emotionally, in contemporary design and navigable by target groups.

Kool and the Gang

The Solution

The individual target groups are addressed separately. Navigation and structure are simplified. The product range is separated from the content. Based on Magento Enterprise, an integrated system to combine e-commerce processes and CMS was developed. These are the ingredients it takes for a dynamic and breezy online appearance.

The Outcome

Here, aficionados grow to like the thing and fill their shopping cart without any problems. And as it is right and proper for a bakeshop there also is customer dialog.

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The Wunderman PXP Team