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Client: BAWAG P.S.K.

Kool and the Gang

The task

BAWAG P.S.K wants create awareness about a number of its services, such as the eBanking App, the MY LIFE Yearly Assessment, and online loans, home purchase savings, and investment accounts in a humorous way, all while getting the most possible YouTube views.

The solution

In a series of YouTube videos, we watch Hildegard and Gertrud, two ladies in the prime time of their lives, as they chat with each other, their favorite hobby indeed. Topics range from the BAWAG P.S.K. services that simplify their lives to fashion, men, and all other things that women chat about. Secret canine guest star Tiffany provides for extra smiles.

The results

Ever increasing
YouTube views
Around-the-clock dog-sitting offers for Tiffany
The BAWAG P.S.K. services become a success on all platforms

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The Wunderman PXP Team