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Loans are trumps

Client: BAWAG P.S.K.

Kool and the Gang

THE CHALLENGE



BAWAG P.S.K. offers the best chance to finance the dream of one’s own car.
We want to promote this in an adequate way!

Kool and the Gang

THE IDEA



What makes the stronger sex weak? HP! We come into play right at the point where most everyone made their first experiences with dream cars: at Top Trumps!

THE SOLUTION



We distribute real Top Trump games presenting all the dream vehicles of the past decades.
And of course all information on the zero-interest financing options offered by BAWAG P.S.K.

THE RESULTS



Numerous loans
taken out
Campaing KPIs overtopped 20 times

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The Wunderman PXP Team