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RED|GUIDE

Client: Austrian Airlines

Kool and the Gang

THE CHALLENGE



Selling more red|tickets in the fiercely contested budget ticket market.

Kool and the Gang

THE IDEA



Want a larger share of the budget ticket cake? Why not just enlarge the whole cake: we whet the appetite for spontaneous city trips to all red|ticket destinations – this is how you increase the interest in spontaneous travelling at best prices and make Austrian Airlines the perfect partner for all those who love to travel!

THE SOLUTION



With red|guide, we provide the young target group with an outstanding city guide: best tips for topics like STAY, EAT, DRINK, SHOP – from the community for the community. It isn’t only available as website but can also be printed and taken with you – and of course as app!

Top-features

  • Insider-tips for all red ticket destinations
    GPS as hotspot radar
    thanks to memory function
Kool and the Gang

THE RESULTS



7000 registered
active users
within the
first 3 months
10000+
app-downloads
+ 3,4%
red|ticket sales

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The Wunderman PXP Team